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Check out the complete UX design process

The Gap

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  • The Problem

    For parents passionate about encouraging their child's learning and development, the current toy market presents a frustrating challenge. While stores overflow with options, navigating the vast selection to find high-quality educational toys is a time-consuming and overwhelming struggle. The current toy market often fails to align with the specific learning needs of children.

  • The Goal

    My UX study aims to address this gap by creating an app that empowers parents to navigate the overwhelming market and select materials and activities that truly support their child's cognitive growth.

    I want to make the parenting journey easier, more fun and more rewarding.

  • The Product

    Piccoli Esploratori is a mobile app that offers learning materials perfect for sparking curiosity and boosting brainpower in kids aged 0-14.

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  • User Identikit

    They're parents who:

    - value education

    - embrace creativity and exploration, enjoying art, music and travel.

    - understand the educational potential of toys and prioritize gentle parenting and effective learning methods.

    - prefer eco-friendly, sustainable toys over mass-produced options.

    - gravitate towards companies that share their values.

  • Project Duration

    November 2023 - May 2024

  • My role 

    UX designer

    UI designer

  • Responsibilities 

    In this project, I was responsible for the following:

    Conducting user research to understand parent's needs and pain points.

    Creating user personas and user journey map to represent the target audience.

    Translating user insights into wireframes and prototypes.

    Conducting usability testing and iterating on the designs based on user feedback.

The Design Thinking Process

  • 1 - EMPATHIZE

    I conducted audience research to grasp their needs, frustrations, and expectations.

  • 2 - DEFINE

    I articulated a user-centric problem that I will address.

  • 3 - IDEATE

    I generated a range of ideas, including unconventional ones, as potential solutions.

  • 4 - DESIGN

    I developed visual prototypes for the most promising ideas to undergo testing.

  • 5 - TEST

    I validated assumptions, utilizing user feedback to refine solutions before committing to development.